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Major(s)Marketing AnalyticsSpanish
Yesenia Garcia
Chuck Lynch Leadership Award Recipient
Garcia is a double major in marketing analytics and Spanish, with a minor in management information systems and a certification in Spanish translation. She served as a financial wellness coach for Niner Finances and was involved in Women in Business, Leadership Fellows and the Association of Latino Professionals for America. Garcia also became the youngest President in the history of the Latinx Student Union.
As the founder of the El Primer Paso College Panel, Garcia created a bilingual bridge for high school students in her hometown, ensuring the next generation of scholars had the tools to navigate the college transition. Her impact continued as organizational director within the Alpha Lambda chapter of Chi Upsilon Sigma National Latin Sorority, Inc., where her strategic initiatives improved chapter performance by 50% and increased new-member retention by 30%.